Social Media, Cheese Cake, & Keeping in touch....

So yesterday I went to this luncheon hosted by friend David Grant owner of LVM (a PR company) that had about 5 speakers in it's lineup. It was hosted by the Institute of Real Estate Management; and actually I think I was the only "non-member". My intentions were to go there, say hello to a couple of people, and then leave. I shook the hands with editors from Crains NY, Green Pearl Events, The New York  Post, Real Estate Weekly, & The Real Deal... It was really great meeting these people because they really know EVERYTHING about whose doing what, when, and for how much. I met Lois Weiss ( a 20 year press veteran ) who pretty much is the Queen of NYC commercial real estate press. OK maybe not the Queen, but pretty damn important. I've been reading her columns since I started the industry 10 years ago. She put us in the exclusive "Between the Bricks" column this past August in the NY Post, and definitely helped get our name out there.

So I'm about to leave and making my way towards the exit (after a quick stop at the open bar ;-) ) and a guy comes up to me and says "Hi Chris"...  I didn't recognize him at all... and he's like "It's me Larry.... from Slade Elevator?" I saw his logo, and remembered him immediately (Good Branding)... "ah yes 63 West 38th Street" .. ( a building clients were considering to purchase) "how are you?"... and so it went. We transferred to the next room where there was a beautiful dining room (at The Helmsley Hotel) and cheese cake was on every table for every seat..."YES!"

Anyway, David starts out by talking about an old flick him and his wife were watching over the weekend, and he was quick to reference the differences between then and now. 'Back then, all the journalists were men, they all had typewriters (at the press conferences), and most importantly didn't have "social media"'...

The really interesting thing is that "social media" wasn't even a term used 5 years ago... but today it is used by everyone, including in businesses & the press. MOST importantly (for me) however, it is an awesome way to keep in touch with everyone I need to keep in touch with, without making 1,000 phone calls. This is how Larry from Slade elevator knew my face, knew me by Chris (and not Christopher), and knew what was going on in my world. I didn't remember him because he has no picture on his Linkedin profile nor does he post any updates... so friends keep the posts, tweets, updates, blogs, and bios up to date, because people do care and do look you up.